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Computer Questions for Ministry Growth Series
Who Are They ?One size does not fit all when communicating with your constituents ( prospects, students, alumni, volunteers, donors, etc ). Speakers and authors are told to "know your audience" in order to be successful: you should know your audience also.
A taxonomy helps focus your conversations and efforts on the distinct communities and audiences within the constituency of your ministry. ( The word "taxonomy" is a just-one-single-word used to include the ideas of "pigeon-holes", "categories", "labels" and the other ways we identify or distinguish different groups of peoples. )
Have you developed a taxonomy for your ministry to focus its communications
Has it been formalized so all ministry staff are “on the same page” ?
How do you and your staff know (and record) into which categories each and every particular constituent fits ?
Can you easily generate a mailing (or a calling campaign) for different combinations of people-groups ?
A well-formed database will record these taxonomy distinctives for every contact.
During the implementation phase you will be coached by David ( TSI's, MBI's and CIM's database architect, developer, implementer and support person ) in the process of building and maintaining a taxonomy.
To learn more or to arrange for assistance, see the Contact Page.
(c) 2006 David McQuoid
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